Prepare a clear banner and destination
Choose a title that tells visitors what you are promoting. Prepare an HTTPS image URL and an HTTPS destination URL, and open both yourself before submitting. The destination should match the bannerβs promise. Use readable artwork with enough contrast for a small placement rather than trying to fit a full page of text into the image.
Set the campaign terms
Sign in and open Ads to enter the banner, destination, bid, and run time. The form shows the current minimum bid and maximum run length. Bids are entered in US dollars. Review the final values carefully, especially if your usual display currency is different.
Allow time for review
Campaigns go through staff review before they can run. Check the campaign status after submission and read any feedback if it needs changes. Approval does not promise a particular number of views or clicks. The bid and available placements affect delivery, and visitors still decide whether to open the destination.
Use a membership placement when available
Eligible memberships can include a monthly ad placement. If the Ads form shows one available, select that option and read the run length and terms displayed with it. It uses its own fixed settings and still needs review. Unused monthly placements do not stack into a larger allowance.
Read the reporting in context
An impression records an ad display, while a click records a visit through the ad. Click-through rate compares clicks with impressions; it does not measure sales or prove that a visitor completed an action on the destination. Compare campaigns over a useful amount of exposure before changing artwork based on only a few views.